http://www.mediamughals.com/ Under the Books head we display books that are particularly written with media and technology as its core concept. (C)MediaMughals.com en-gb http://www.mediamughals.com/images/logo.jpg http://www.mediamughals.com/ At the age of 80, with his underlings ensnared in a perilous and very public phone-hacking scandal, News Corp. chairman Rupert Murdoch saw his empire begin to totter. http://www.mediamughals.com/Books/Article/112/Rupert_Murdoch%2C_The_Master_Mogul_of_Fleet_Street%3A_20_Tales_from_the_Pages_of_Vanity_Fair.htm http://www.mediamughals.com/Books/Article/112/Rupert_Murdoch%2C_The_Master_Mogul_of_Fleet_Street%3A_20_Tales_from_the_Pages_of_Vanity_Fair.htm Sat, 03 Mar 2012 16:33:14 +0100 As one of the largest and most influential emerging economies in the world today, India now plays a crucial role in any serious discussion of social and economic change taking place at the global level. http://www.mediamughals.com/Books/Article/111/Indian_Media.htm http://www.mediamughals.com/Books/Article/111/Indian_Media.htm Sat, 03 Mar 2012 16:17:57 +0100 Based on more than forty interviews with Jobs conducted over two years Walter Isaacson has written a riveting story of the roller-coaster life and searingly intense personality of a creative entrepreneur. http://www.mediamughals.com/Books/Article/110/Steve_Jobs.htm http://www.mediamughals.com/Books/Article/110/Steve_Jobs.htm Tue, 25 Oct 2011 12:48:16 +0200 In Free Ride, Robert Levine narrates an epic tale of value destruction that moves from the corridors of Congress, where the law was passed that legalized YouTube, to the dorm room of Shawn Fanning, the founder of Napster; from the bargain-pricing dramas involving iTunes and Kindle to Google's fateful decision to digitize first and ask questions later. http://www.mediamughals.com/Books/Article/109/Free_Ride%3A_How_Digital_Parasites_are_Destroying_the_Culture_Business%2C_and_How_the_Culture_Business_Can_Fight_Back_.htm http://www.mediamughals.com/Books/Article/109/Free_Ride%3A_How_Digital_Parasites_are_Destroying_the_Culture_Business%2C_and_How_the_Culture_Business_Can_Fight_Back_.htm Tue, 25 Oct 2011 12:39:08 +0200 The Curse of the Mogul lays bare the inexcusable financial performance beneath big Media's false veneer of power. http://www.mediamughals.com/Books/Article/108/The_Curse_of_the_Mogul%3A_What%26%23039%3Bs_Wrong_with_the_World%26%23039%3Bs_Leading_Media_Companies.htm http://www.mediamughals.com/Books/Article/108/The_Curse_of_the_Mogul%3A_What%26%23039%3Bs_Wrong_with_the_World%26%23039%3Bs_Leading_Media_Companies.htm Wed, 20 Jul 2011 13:20:15 +0200 The Oops and Downs of Advertising. A book on advertising for all those who think programmes interrupt commercials. http://www.mediamughals.com/Books/Article/107/Don%26%23039%3Bt_Go_Away._We%26%23039%3Bll_Be_Right_Back.htm http://www.mediamughals.com/Books/Article/107/Don%26%23039%3Bt_Go_Away._We%26%23039%3Bll_Be_Right_Back.htm Tue, 05 Jul 2011 12:59:45 +0200 Pad Fully Loaded is the one-of-a-kind reference that will show iPad users how to download almost anything onto their new iPad - from old LPs, radio / television shows and movies, to spreadsheets, presentations and PC rescue files. http://www.mediamughals.com/Books/Article/106/iPad_Fully_Loaded.htm http://www.mediamughals.com/Books/Article/106/iPad_Fully_Loaded.htm Mon, 25 Apr 2011 10:39:27 +0200 This groundbreaking handbook provides a comprehensive picture of the ethical dimensions of communication in a global setting. http://www.mediamughals.com/Books/Article/105/The_Handbook_of_Global_Communication_and_Media_Ethics.htm http://www.mediamughals.com/Books/Article/105/The_Handbook_of_Global_Communication_and_Media_Ethics.htm Mon, 25 Apr 2011 10:22:18 +0200 This guidebook begins by defining 'social media', 'social networking', and other terms that may be ambiguous, then details what recent market research reveals about the scope and growth rate of the social media landscape. http://www.mediamughals.com/Books/Article/104/Social_Media_Playbook_for_Business%3A_Reaching_Your_Online_Community_with_Twitter%2C_Facebook%2C_Linkedin_and_More.htm http://www.mediamughals.com/Books/Article/104/Social_Media_Playbook_for_Business%3A_Reaching_Your_Online_Community_with_Twitter%2C_Facebook%2C_Linkedin_and_More.htm Wed, 30 Mar 2011 14:06:20 +0200 Using the media industry, the canary in the coalmine for business model disruption, as a starting point, Berman explores the revenue strategies that are working, and the ones that are failing, in this new world. http://www.mediamughals.com/Books/Article/103/_Not_For_Free%3A_Revenue_Strategies_for_a_New_World_.htm http://www.mediamughals.com/Books/Article/103/_Not_For_Free%3A_Revenue_Strategies_for_a_New_World_.htm Wed, 30 Mar 2011 11:37:03 +0200 The new and revised edition of The Indian Media Business presents a comprehensive and detailed perspective on the current state of the Indian media industry. Vanita Kohli presents a strong and well-researched guidebook to the Indian media business. The new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. http://www.mediamughals.com/Books/Article/102/The_Indian_media_business.htm http://www.mediamughals.com/Books/Article/102/The_Indian_media_business.htm Wed, 23 Feb 2011 00:00:00 +0100 This book explores the transformation of Indian media in the context of globalization It discusses both theoretical considerations and empirical studies related to the role of Indian media. It looks at the role of media in purveying political, economic, and cultural identities in all the media. http://www.mediamughals.com/Books/Article/101/Indian_Media_in_a_Globalised_World.htm http://www.mediamughals.com/Books/Article/101/Indian_Media_in_a_Globalised_World.htm Wed, 23 Feb 2011 12:20:27 +0100 New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. http://www.mediamughals.com/Books/Article/100/Media_Management%3A_Leveraging_Content_for_Profitable_Growth_.htm http://www.mediamughals.com/Books/Article/100/Media_Management%3A_Leveraging_Content_for_Profitable_Growth_.htm Thu, 23 Dec 2010 15:33:51 +0100 The Media & Entertainment Industry is a unique book published by the All India Federation of Tax Practitioners (AIFTP). The book encompasses information for all the diversified sector of the industry – film, television, music, event management, cinema exhibition and print industries. http://www.mediamughals.com/Books/Article/99/A_handbook_for_media_professionals_on_taxation_-_%26quot%3BMedia_%26amp%3B_Entertainment_Industry%26quot%3B.htm http://www.mediamughals.com/Books/Article/99/A_handbook_for_media_professionals_on_taxation_-_%26quot%3BMedia_%26amp%3B_Entertainment_Industry%26quot%3B.htm Mon, 31 May 2010 17:32:19 +0200 This excellent and easy-to-read book will help young journalists understand the real nature of today's media - and their role within in. http://www.mediamughals.com/Books/Article/98/Journalism%3A_Principles_and_Practice.htm http://www.mediamughals.com/Books/Article/98/Journalism%3A_Principles_and_Practice.htm Sun, 28 Mar 2010 15:23:36 +0200 "Enter The World of Mass Media" is a book that is the outcome of the author, Barun Roy's interactions with numerous readers and Mass Communication enthusiasts all over the nation regarding the need of a good resource book on the subject. http://www.mediamughals.com/Books/Article/97/Enter_the_World_of_Mass_Media.htm http://www.mediamughals.com/Books/Article/97/Enter_the_World_of_Mass_Media.htm Mon, 08 Feb 2010 15:49:20 +0100 Technology In Action, Complete is the sixth edition of its volume and is written by Alan D. Evans, Kendall E. Martin, and Mary Anne Poatsy. It is a unique combining a teaching approach with rich companion media. This edition of the book updates and reflects about the latest developments in computer technology. and engagement. http://www.mediamughals.com/Books/Article/96/Technology_In_Action%2C_Complete.htm http://www.mediamughals.com/Books/Article/96/Technology_In_Action%2C_Complete.htm Wed, 14 Oct 2009 12:22:53 +0200 The Best Technology Writing 2009 is written by Steeven Johnson and is packed with luminous essays culled from print and online publications, basically deals with the fascinating complexity of digital life and brand of technology journalism. http://www.mediamughals.com/Books/Article/95/_The_Best_Technology_Writing_2009.htm http://www.mediamughals.com/Books/Article/95/_The_Best_Technology_Writing_2009.htm Wed, 14 Oct 2009 10:37:58 +0200 Succeeding with Technology helps to get ahead and lead a flourishing, fulfilling life with technology. The book mainly focuses on the newest trends that are impacting the way we live, while providing just the right amount of foundational concepts to provide a thorough understanding. http://www.mediamughals.com/Books/Article/94/Succeeding_with_Technology.htm http://www.mediamughals.com/Books/Article/94/Succeeding_with_Technology.htm Thu, 01 Oct 2009 12:44:32 +0200 Internet complete is designed in a way to provide all the essential information one needs to get the most from the Internet and to help you to become familiar with essentials internet topics as well. http://www.mediamughals.com/Books/Article/93/Internet_Complete.htm http://www.mediamughals.com/Books/Article/93/Internet_Complete.htm Thu, 01 Oct 2009 11:35:00 +0200 Tech Terms is helpful in grasping key aspects of television and video, PC hardware and software markets, multimedia authoring tools, and the exploding wireless Internet and mobile tele computing worlds. http://www.mediamughals.com/Books/Article/92/Tech_Terms.htm http://www.mediamughals.com/Books/Article/92/Tech_Terms.htm Mon, 14 Sep 2009 11:38:35 +0200 The book is specialized for anyone who is involved in audio for video, from the rank amateur to the experienced professionals. http://www.mediamughals.com/Books/Article/91/Sound_for_Digital_Video.htm http://www.mediamughals.com/Books/Article/91/Sound_for_Digital_Video.htm Mon, 14 Sep 2009 10:47:03 +0200 The book Video Production is a step-by-step guide to make a proficient video programme. It covers all aspects of video production – pre production, production, and post-production as well. http://www.mediamughals.com/Books/Article/90/Video_Production.htm http://www.mediamughals.com/Books/Article/90/Video_Production.htm Mon, 31 Aug 2009 14:21:17 +0200 Its a complete introduction of digital communications through an application- driven approach http://www.mediamughals.com/Books/Article/89/Digital_Communications_-_Design_for_the_Real_World.htm http://www.mediamughals.com/Books/Article/89/Digital_Communications_-_Design_for_the_Real_World.htm Mon, 31 Aug 2009 13:58:53 +0200 The story written by the eminent journalists of Business Standard to bring forward a detailed view of how and why the things went wrong for one of the largest software firm in India- Satyam Computer Services http://www.mediamughals.com/Books/Article/88/The_Satyam_Saga.htm http://www.mediamughals.com/Books/Article/88/The_Satyam_Saga.htm Sun, 09 Aug 2009 17:28:06 +0200 The book is a sequel to 'One land, one billion minds' where the author observes the ups and downs of brands, their communication and consumers in India, in an easy to read style. http://www.mediamughals.com/Books/Article/87/Googly%3A_Branding_on_Indian_turf.htm http://www.mediamughals.com/Books/Article/87/Googly%3A_Branding_on_Indian_turf.htm Wed, 01 Jul 2009 17:43:21 +0200 This book teaches the essentials of telecommunications, it is directed at all students as consumers of media, as well as at students who plan to be media producers. http://www.mediamughals.com/Books/Article/86/Telecommunications%3A_An_Introduction_to_Electronic_Media_with_PowerWeb.htm http://www.mediamughals.com/Books/Article/86/Telecommunications%3A_An_Introduction_to_Electronic_Media_with_PowerWeb.htm Sat, 14 Nov 2009 12:48:27 +0100 This book will show you how to use the tools of Web 2.0 to build a successful Web presence. http://www.mediamughals.com/Books/Article/85/A_Survival_Guide_to_Social_Media_and_Web_2.0_Optimization%3A_Strategies%2C_Tactics%2C_and_Tools_for_Succeeding_in_the_Social_Web_.htm http://www.mediamughals.com/Books/Article/85/A_Survival_Guide_to_Social_Media_and_Web_2.0_Optimization%3A_Strategies%2C_Tactics%2C_and_Tools_for_Succeeding_in_the_Social_Web_.htm Mon, 15 Jun 2009 10:51:36 +0200 The way to gain control and maximize profit is to take advantage of paid search results. Paid search engine listings can deliver site visitors who want to buy what you sell. http://www.mediamughals.com/Books/Article/84/Search_Engine_Advertising%3A_Buying_Your_Way_to_the_Top_to_Increase_Sales_.htm http://www.mediamughals.com/Books/Article/84/Search_Engine_Advertising%3A_Buying_Your_Way_to_the_Top_to_Increase_Sales_.htm Mon, 15 Jun 2009 10:39:14 +0200 The first systematic and rigorous theory of new media has been offered in this book. The author places new media within the histories of visual and media cultures of the last few centuries. http://www.mediamughals.com/Books/Article/83/The_Language_of_New_Media_.htm http://www.mediamughals.com/Books/Article/83/The_Language_of_New_Media_.htm Wed, 13 Jan 2010 03:29:52 +0100 This econometric study covers the latent demand outlook for television broadcasting across the prefectures and cities of Japan. http://www.mediamughals.com/Books/Article/82/The_2009-2014_Outlook_for_Television_Broadcasting_in_Japan_.htm http://www.mediamughals.com/Books/Article/82/The_2009-2014_Outlook_for_Television_Broadcasting_in_Japan_.htm Mon, 08 Jun 2009 12:53:20 +0200 This book seems to focus on the vital role of journalism in a free society and the professional standards that are required to effectively play that role. http://www.mediamughals.com/Books/Article/81/The_Elements_of_Journalism%3A_What_Newspeople_Should_Know_and_The_Public_Should_Expect.htm http://www.mediamughals.com/Books/Article/81/The_Elements_of_Journalism%3A_What_Newspeople_Should_Know_and_The_Public_Should_Expect.htm Wed, 13 Jan 2010 12:57:25 +0100 The 13th edition of the Television Production has been splendidly updated to include present day digital television production techniques. http://www.mediamughals.com/Books/Article/80/Television_Production%2C_Thirteenth_Edition.htm http://www.mediamughals.com/Books/Article/80/Television_Production%2C_Thirteenth_Edition.htm Mon, 25 May 2009 18:09:38 +0200 Career in media sales can be glamorous, rewarding, and lucrative with the help of this book. http://www.mediamughals.com/Books/Article/79/Successful_Local_Broadcast_Sales.htm http://www.mediamughals.com/Books/Article/79/Successful_Local_Broadcast_Sales.htm Mon, 25 May 2009 17:44:45 +0200 Real-Resumes for Media, Newspaper, Broadcasting and Public Affairs Jobs: Including Real Resumes Used to Change Careers and Transfer Skills to Other Industries. This book will function as a helping hand and lifetime career resource to those who want to transition into other fields with a media background. http://www.mediamughals.com/Books/Article/78/Real-Resumes_for_Media%2C_Newspaper%2C_Broadcasting_and_Public_Affairs_Jobs.htm http://www.mediamughals.com/Books/Article/78/Real-Resumes_for_Media%2C_Newspaper%2C_Broadcasting_and_Public_Affairs_Jobs.htm Wed, 09 Dec 2009 16:53:47 +0100 This book shows the ethical decision-making process in action using tools of critical analysis and evaluation. http://www.mediamughals.com/Books/Article/77/Real-World_Media_Ethics%3A_Inside_the_Broadcast_and_Entertainment_Industries_.htm http://www.mediamughals.com/Books/Article/77/Real-World_Media_Ethics%3A_Inside_the_Broadcast_and_Entertainment_Industries_.htm Sat, 14 Nov 2009 16:39:19 +0100 This book is a close examination of the struggle over micro radio, a unique cultural and historical bond where ideas about the relationship between media and democracy are explored. http://www.mediamughals.com/Books/Article/76/Micro_Radio_and_the_Fcc%3A_Media_Activism_and_the_Struggle_over_Broadcast_Policy.htm http://www.mediamughals.com/Books/Article/76/Micro_Radio_and_the_Fcc%3A_Media_Activism_and_the_Struggle_over_Broadcast_Policy.htm Fri, 24 Apr 2009 17:43:06 +0200 This books provides a comprehensive view of the broadcasting and cable industries with coverage of history, regulation, economics, and career opportunities. http://www.mediamughals.com/Books/Article/75/Broadcasting_Cable_and_Beyond%3A_An_Introduction_to_Modern_Electronic_Media__.htm http://www.mediamughals.com/Books/Article/75/Broadcasting_Cable_and_Beyond%3A_An_Introduction_to_Modern_Electronic_Media__.htm Wed, 09 Dec 2009 17:06:08 +0100 The book is endearing because it conveys the thoughts of one of the senior-most film critics of India about Hindi cinema & the book has the glamour quotient that usually comes attached and is so typically identified with our Hindi cinema. http://www.mediamughals.com/Books/Article/74/Hindi_Cinema%3A_An_Insider%26%23039%3Bs_View.htm http://www.mediamughals.com/Books/Article/74/Hindi_Cinema%3A_An_Insider%26%23039%3Bs_View.htm Fri, 27 Mar 2009 15:57:36 +0100 This premier media directory contains thousands of listings for radio and television stations and cable companies. http://www.mediamughals.com/Books/Article/73/Gale_Directory_of_Publications_and_Broadcast_Media.htm http://www.mediamughals.com/Books/Article/73/Gale_Directory_of_Publications_and_Broadcast_Media.htm Wed, 11 Feb 2009 19:37:36 +0100 Bradley offers insight into how mass media constructs images and why such images have the kind of ongoing strength that discourages young women of today from calling themselves "feminist." http://www.mediamughals.com/Books/Article/72/Mass_Media_and_the_Shaping_of_American_Feminism%2C_1963-1975.htm http://www.mediamughals.com/Books/Article/72/Mass_Media_and_the_Shaping_of_American_Feminism%2C_1963-1975.htm Wed, 11 Feb 2009 18:51:20 +0100 The book explores the scope and goals of media production from the perspectives of network and local television, cable, Internet and radio, including public broadcasting. http://www.mediamughals.com/Books/Article/71/Media_Promotion_and_Marketing_for_Broadcasting%2C_Cable%2C_and_the_Internet%2C_Fifth_Edition.htm http://www.mediamughals.com/Books/Article/71/Media_Promotion_and_Marketing_for_Broadcasting%2C_Cable%2C_and_the_Internet%2C_Fifth_Edition.htm Wed, 11 Feb 2009 18:38:29 +0100 In this volume, the editors bring together important essays and documents from the debate in India over broadcasting reform. http://www.mediamughals.com/Books/Article/70/Broadcasting_Reform_in_India%3A_Media_Law_from_a_Global_Perspective.htm http://www.mediamughals.com/Books/Article/70/Broadcasting_Reform_in_India%3A_Media_Law_from_a_Global_Perspective.htm Wed, 11 Feb 2009 18:19:07 +0100 This text covers the principles, techniques, and approaches of writing for a variety of formats for television, radio, and the Internet. http://www.mediamughals.com/Books/Article/69/Writing_for_Television%2C_Radio%2C_and_New_Media.htm http://www.mediamughals.com/Books/Article/69/Writing_for_Television%2C_Radio%2C_and_New_Media.htm Wed, 11 Feb 2009 18:05:01 +0100 Provides the practical techniques and theoretical knowledge that underpin the fundamental skills of a journalist. It also takes a highly modern approach, as the convergence of broadcast, print and online media require the learning of new skills and methods. http://www.mediamughals.com/Books/Article/68/Journalism_in_the_Digital_Age%3A_Theory_and_practice_for_broadcast%2C_print_and_online_media.htm http://www.mediamughals.com/Books/Article/68/Journalism_in_the_Digital_Age%3A_Theory_and_practice_for_broadcast%2C_print_and_online_media.htm Wed, 11 Feb 2009 17:56:25 +0100 A comprehensive empirical and theoretical study of broadcast news throughout the world, which examines the effects of syndication and questions whether this fiercely competitive business satisfies the democratic demands of its audience. http://www.mediamughals.com/Books/Article/67/The_Known_World_of_Broadcast_News%3A_International_News_and_the_Electronic_Media.htm http://www.mediamughals.com/Books/Article/67/The_Known_World_of_Broadcast_News%3A_International_News_and_the_Electronic_Media.htm Wed, 11 Feb 2009 17:43:17 +0100 The best-selling text in the field for nearly 40 years, "Broadcasting in America" offers authoritative coverage of electronic media. http://www.mediamughals.com/Books/Article/66/Broadcasting_in_America%3A_A_Survey_of_Electronic_Media.htm http://www.mediamughals.com/Books/Article/66/Broadcasting_in_America%3A_A_Survey_of_Electronic_Media.htm Wed, 11 Feb 2009 17:29:48 +0100 Communication and New Media presents a new way of looking at media and mass communication. http://www.mediamughals.com/Books/Article/65/Communication_and_New_Media%3A_From_Broadcast_to_Narrowcast.htm http://www.mediamughals.com/Books/Article/65/Communication_and_New_Media%3A_From_Broadcast_to_Narrowcast.htm Wed, 11 Feb 2009 17:23:27 +0100 As logical as the existence and role of Public Service Broadcasters seemed to be in the era of broadcasting monopolies, it is equally natural today to question public involvement in the media. Examines the role of public media in the world today http://www.mediamughals.com/Books/Article/64/Making_a_Difference%3A_Public_Service_Broadcasting_in_the_European_Broadcasting_Union.htm http://www.mediamughals.com/Books/Article/64/Making_a_Difference%3A_Public_Service_Broadcasting_in_the_European_Broadcasting_Union.htm Tue, 10 Feb 2009 19:40:33 +0100 An introduction to the history, sociology, theory and politics of media and communication studies, this text is essential reading for anyone studying the production and consumption of the media. http://www.mediamughals.com/Books/Article/63/Power_without_Responsibility%3A_The_Press_and_Broadcasting_in_Britain.htm http://www.mediamughals.com/Books/Article/63/Power_without_Responsibility%3A_The_Press_and_Broadcasting_in_Britain.htm Tue, 10 Feb 2009 19:04:46 +0100