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"Digitisation is the key to unlocking the potential of the creative sector of India,"
March 29, 2011
Source: MM Network
By: Media Mughals
Delivering his keynote address at the recently concluded FICCI-Frames 2011, James Murdoch, Chairman and Chief Executive, News Corporation, Europe & Asia, mentioned that India’s creative force is a still sleeping tiger waiting to be awakened. The challenge with India’s creative sector is to imagine what this slumbering tiger might do in the right environment.
Elaborating further he said that the focus should be laid on two broad areas: firstly, digitisation of infrastructure, and, secondly, what we can do to bring Indian creators, storytellers, and journalists to the world’s conversations.
Today, India has roughly 250 million homes. Of these, about 120 million have some form of multichannel television. Only 30 million of those are digital.
With digitisation, the Indian industry will finally have the incentives to invest and create. Even more important, Indian customers will have the content and choice worthy of their nation’s rich diversity. In a digital environment, everything becomes digital – and the boundaries between our businesses -- film, TV, newspapers, books, even communications -- slide all over the place.
Also, accelerating the digitisation of infrastructure will not make a single Indian more creative. But it will give creative people a good incentive to become more productive. As digitisation helps make the industry more productive, it will also make it more diverse. |
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