Hindustan Media Ventures Ltd (HMVL) has released a newspaper targeted at the youth from Patna titled Hindustan Yuva on 24th May.
The new offering has been launched from the state capital only as of now. Earlier, the group had launched a supplementary by the same ago. The supplement was a four-page distributed along with Patna edition.
In the new scheme of things, it now holds 12 pages with a cover price of Rs 1 in Patna and aims to target the school and college going youngsters.
The content of the daily, carries a mix of local news and focuses on using simple words, erasing the usage of heavy and creative words in the editorial. The paper will be published in colloquial Hindi language.
Hindustan came up with the new offering after a research which revealed that the target group (aged 16-21 years) is not so much into reading newspapers. The broadsheet will have sections like 'Two minute news' on each page, which will carry news snippets of the day, content from Jaano English (HMVL's supplement carried out in association with BBC Hindi), and news related to career choices, campus, city, national and international news.
There will be special sections that will have interesting tweets along with news on social networking and gadget reviews. The launch in Patna is supported by print, radio spots and outdoor innovations to establish connect with the youth.