MoFutbol : Soaring Football Popularity In India through Mobiles
Novosol Mobile Magic Pvt. Ltd.- a multi-national company- in partnership with Airtel has entertained the Indian football fans by providing live mobile coverage of Euro12 and other football activities. Novosol's http://mofutbol.com, a high-tech multimedia football mobile magazine is new fun and faster way to get your football on your mobile phone. During Euro12 itself, MoFutbol earned half a million paid subscribers on Airtel, which is an achievement for a WAP site, covering football exclusively. In a cricketing country, Mofutbol has received phenomenal response particularly from Karnataka, UP (East & West), Assam (North-East), West Bengal, Orissa, Tamil Nadu and Kerela.
Each morning, MoFutbol published around five videos of Euro goals and key highlights, exclusively for Airtel subscribers at http://euro2012.mofutbol.com. Hence, football fans were able to watch and share goals, cards, penalties and more at their convenience. Last year, Novosol presented similar video highlights of the ICC Cricket World Cup.
The CEO, Novosol Mobile Magic Pvt. Ltd., Minhaz Lokhandwala on MoFutbol says: “We are glad that Football penetration is increasing in the regions like UP & getting richer in other football markets. We believe in providing the best user experience- in content to deliver live images, videos and quickest and best match coverage . Operators, on the other hand are benefited from the significant Subscription & Data Revenues.”
MoFutbol makes it easy to understand sports to the newbies with its simple user interface & youth centric lingo. With EPL and Olympic Football, MoFutbol expects to create and expand its footprint in various states by offering real time live scores, news scroller; the latest and trendy Photo Stories, fetching avatar based Video Stories. The high-tech mobile magazine covers important football matches Live and is 24x7. Also, it covers Match Previews, Player Analysis and Match Replays, blow-by-blow Live Galleries, points cards/series table - all with LIVE images and fresh videos, exclusive football gossip, interesting WAG stories, transfers, in- short everything about football in an easy to use package on your mobile phone.
The LIVE coverage of the matches like Live Match -Spain Vs. Portugal, Italy Vs. Germany, Italy Vs. Spain, etc. received thousands of hits & views. Particularly, the score cards, match schedules- providing all the required information in nut-shell, were highly appreciated by the viewers. MoFutbol received a huge number of messages from subscribers expressing their support & appreciation to various teams & players. Its unique high resolution Euro videos- wrapping the match info in a minute, proved the USP.
Airtel customers can enjoy all the late night football matches of EPL, Football matches played in Olympics, La liga, Champions League, Series-A, World Qualifier Series and others important matches by subscribing MoFutbol on their mobile phones. The viewers can also connect to MoFutbol’s Facebook Page http://www.facebook.com/mofutbol to get the latest football news, match details and other updates.