Teesort.com - an Online Portal selling T-Shirts
Teesort (www.teesort.com), India’s largest t-shirt only online community opened its door to the patrons of tees in August, 2010. Founded by brothers Alok and Atul Agarwal, it e-tails thousands of t-shirt designs that positions this unique e-commerce player in a league of its own.
With designs crowd sourced from designers across the globe, teesort.com has already created a wave in the e-commerce industry. With refreshing new designs season per season, teesort attracts more than 30000 unique visitor’s everyday and has a registered user base of about 250000. Its unique concepts such as 'Couple T- Shirts' and ability for customers to 'Vote' for their favorite designs makes it an instant hit amongst the youth.
The website is speedy and customers can easily filter products by gender, size, color and price. The customers can not only buy T- Shirts but can also buy and send gift vouchers to their loved ones. Teesort provides a 24 hours online and call center support making it convenient to the customers to solve their queries.
In the words of Atul Agarwal, "We started teesort.com because of the desire to do something creative where we can provide a platform for designers to showcase their talent and customer to have a say in what they want to purchase. T-shirts is a very attractive opportunity in the fashion segment with high margins and repeat customers. We want our customers to think of teesort.com when they think t-shirts".
At times when almost every ecommerce company is making a loss, teesort.com is a profitable company where every five minutes one T-Shirt gets sold. Teesort's buyers are repetitive with very low customer acquisition cost. 90 % of their orders are delivered within 48 hours of purchase and the goal of the company is to increase this to 99%. Many designs have received a warm welcome on social networking sites like Facebook with as many as 900+ likes on one design. This is the company claims is the highest amongst any e-commerce player. What also distinguishes teesort.com from other e-commerce players is the fact that 90% of their orders are prepaid and just 10% are Cash on Delivery.
In the next couple of years, the company plans to increase the number of designs, introduce new concepts in t-shirts and use its pool of designers to create innovative products. "We would like to sell a t-shirt to every online Indian in the next 2 years." says Atul Agarwal.