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~ The most sought after youth reality show – UTV Bindass’ Emotional Atyachaar 2 knocks down competition channels ~

New Delhi, August 13, 2010: Persistently known for its dominance of the youth space by generating content which is innovatory and cutting edge, UTV Bindass launched the 2nd season of the most talked about and sensational reality show Emotional Atyachaar on 7th August.

With much more drama and emotions the show took the concept of love and fidelity and boils up radical questions, revealing the real truth behind relationships on national television.

The starting of season 2 left all competition channels far behind as the show itself garnered 1.5 GRP.

The immense popularity of the show last season took Emotional Atyachaar topping charts with high number of GRPs indicating a sheer dominance in the youth space. The Atyachaar effect got Bindass’ webpage a whopping 50 million plus views nationally.

Commenting on the success of the launch of Emotional Atyachaar 2, Nikhil Gandhi, Business Head, UTV Bindass said, “Even before the launch of the show, the response we got through the buzz we created was phenomenal. We’re extremely happy that EA season2 has taken off even better than season 1 and are excited since its just the beginning of the season. The show has launched at a 1.5 tvr which is the highest rating any show has got among all youth channels so far in this year. We at UTV Bindass have always focused on creating unique & relevant content for the youth, and with the success of EA 2 this is what we are reiterating. We have very interesting content lined up on our channel during the rest of the year which will provide our viewers a never before experience.”