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New Delhi, July 16, 2010: Serving its role of being a socially responsible corporate 94.3 MY FM once again took an initiative under ‘Koshish Dil Se’ umbrella to highlight the ailments of over population this World Population Day.

MY FM Jalandhar team in association with Civil Surgeon Jalandhar, Punjab, took to the stage this World Population Day, by performing Nukkad Nautanki- a street play to impart the side effects of over population to the city’s residents. With a core message of family planning the team presented the gravity of the issue in an utmost creative manner.

The initiative involved highlighting key messages of wise use of contraceptives, family planning and more. Setup on a busy street of the town, the play witnessed a plethora of audience, who quite attentively came around and received the message with an open mind.�

Speaking on the occasion, Mr. Harrish M Bhatia – CEO, 94.3 MY FM (Dainik Bhaskar Group) shared “India is a progressive country and we are quite proud of what we have achieved, although grass root troubles like over population, poverty and illiteracy are still hampering the nation’s foundation. Considering the present scenario it has become important for us to address these issues and take a step in wiping them out.”