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Mr Raj Nayak, President India Chapter of IAA said he was very pleased that after due scrutiny the 2 year Post Graduate Diploma in Advertising & Communication run by Greycells Education Limited through EMDI Institute of Media & Communication, Mumbai is the first such to be recognised by the IAA's International board of Directors.

This means that the students of the 2 year Post Graduate Diploma in Advertising & Communication at EMDI Institute of Media & Communication will be conferred the IAA Diploma in Marketing Communications.

Mr Deepak Choudhary, Managing Director of Greycells Education Ltd said “We are delighted and look forward to closely working with IAA to achieve our mandate of creating of the best integrated Advertising and Communication Programmes.”

Currently this course is conducted only at Greycells Education Ltd's EMDI Institute of Media and Communication, VMDL campus, 4th Floor, Gate No 1, Opp Lilavati Hospital, Bandra Reclamation, Mumbai-400050. Tel: +91-022 26550808/ +91-022 26427171.

Speaking on the development Mr Raj Nayak, President IAA India Chapter said that this was the first such recognition granted to an education institution in India. Efforts are on to see that more such established programmes that are running in the country are also encouraged to follow the International Advertising Association guidelines which are time-honoured and followed by the global marketing communications industry.