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Elephant Capital, an AIM listed fund, has infused investment of 3.2 million pounds in Amar Chitra Katha Pvt Ltd (ACK) for acquisition of a significant minority stake in the company.

ACK is one of the leading children’s media company in India. Founded in 2007, the company has a catalogue of over 500 print and 100 digital products, and 25 proprietary characters with pan-Indian recognition. Some of its popular titles include the flagship ‘Amar Chitra Katha’, Tinkle and Karadi Tales encompassing characters of the like of Suppandi, Shikari Shambhu and many others.

In May 2010, ACK acquired India Book House (IBH), India’s largest books and magazine distributor. This addition will support ACK’s drive to grow the reach of ACK branded products, by giving them control over a comprehensive pan-Indian distribution network. The Company is gradually looking over expansion into new mediums such as Television, Mobile, Web, etc and not just limit its reach to just the print medium.

The investment will be made through Elephant Capital’s Mauritian subsidiary, Tusk Investments Fund 1. Elephant Capital’s co-investment vehicle, will also be investing £0.5 million, and Gaurav Burman, Managing Partner of Elephant Capital LLP will be making an additional, personal co-investment of £0.3 million. Elephant Capital will appoint two directors to the board of ACK, Gaurav Burman and Amit Jain, representing one third of the board seats.