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Yahoo! reports rise in profits for Q4 FY2009, improvement in advertising

Yahoo! reports rise in profits for Q4 FY2009, improvement in advertising

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Yahoo! Inc. has reported its financial result for the fourth quarter and full year ended December 31, 2009.

The internet giant has reported profits of $153 million for the Q4 of FY 2009 as against a loss of $303 million in the corresponding quarter a year ago. This is considered as the best quarterly financial outlook of the Company since Carol Bartz has taken over as the Chief Executive of Yahoo!

Though, the revenues of the Yahoo! witnessed a slight decline of 4% during the quarter compared to the same quarter previous year. The revenues stood at $1,732 million for the current quarter.

Revenues from the display advertising, for Yahoo! owned and operated sites, increased 16% when compared to that of revenues in same period in 2008. While, the revenues from the search advertising continued to stabilize, increasing 4% compared to the third quarter of 2009, the first sequential increase since third quarter of 2008.

"The fourth quarter marked a strong finish to 2009, which was a transformative year for Yahoo," remarks chief executive Carol Bartz in a press statement released by the Company.

During the quarter, Yahoo! finalised the terms for the search-advertising agreement with Microsoft Corporation. Also, Yahoo! has formed a strategic alliance with Ben Silverman’s newly formed content studio Electus through which original programming will be produced for Yahoo! users at the same time providing the advertisers with new opportunities. The Company also introduced Yahoo! Ad Interest Manager during the quarter.

Yahoo! expects the revenues for the first quarter of 2010 to be in the range of $1,575 million to $1,675 million.

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