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As part of its endeavor to aggressively explore and drive growth opportunities across all avenues of the dynamic and ever evolving Mobile Internet business, S Mobility Limited is to have in place a highly experienced and professional leadership team comprising a well qualified CEO, CFO and other Business & Vertical Heads, appointed to individually manage specific operations within the company. With respect to this transition, the founder of the Company, Dr. B. K. Modi and other members of the Modi family will cease to play an executive role in the Company's operations.

A new holding Company, Si2imobility Private Limited will hold the promoter holding of 68.65% in S Mobility Ltd. With Dr B. K. Modi as CEO and Chairman of the Company, Si2imobility Private Limited has been formed to provide dedicated focus on the group’s Mobile internet interests and will have its own Board of Directors that comprises an equal distribution of highly respected professionals and members of Dr. Modi's family.

Commenting on these developments, Dr. B. K. Modi, Chairman and CEO of Si2imobility said, "This transition is in line with our endeavor to completely professionalize the operations of our Mobile Internet businesses with a view to swiftly and aggressively identify and take advantage of opportunities."

This initiative involves the development of a global supply chain for mobile devices. The consolidation of the business will enable all entities to augment product design and development, leveraging the strengths of the recently established Global Innovation Centre in Singapore. This innovation hub, into which the Group proposes to invest SGD100 million over the next five years, will house about 250 employees who will create world beating Mobile Internet Products and Services which have been customized and made relevant for the customers of the i2i region. The Group, which has established its presence from the Ivory Coast, India to Indonesia region, also aspires to develop a global supply chain to benefit from economies of scale, innovative product designs, increased supplier focus, better procurement terms and technical knowhow.

Given the rapid digitization of the telecom industry, consumers are now more dependent on value added services that are compatible with their devices. Conceived and developed at the Global Innovation Centre, the Group developed its mobile application store called 'S Apps Planet', a first of its kind Appstore which provides a distribution mechanism for developers. S Apps Planet is now pre-embedded as a standard application in all "S" branded handsets. Most of the installable applications will be customized and developed according to the geographic locations of consumers. The establishment of the Global Innovation Centre has also further augmented the development of quality content for consumers across its value chain.

Si2imobility also invites successful application developers from around the globe to come and develop applications on the platforms that power the mobile devices which are popular in the i2i region and make their applications available for download on more than a billion phones whose users have not had a good internet experience yet.