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The Automotive Broadcast Network (ABN) has selected Harris Corporation as its vendor of choice for a dynamic, scalable Digital Out-Of-Home (DOOH) solution to augment its popular Dealer TV broadcast at auto dealerships across North America.

The solution will deliver superior technology, network operations management, and turnkey field services, including dealership installations and support. Harris was awarded the contract due to its full-service approach for ABN.

ABN launched its Dealer TV service in 2008 to enhance the automotive retail experience for customers and better control sales environments. The Harris DOOH solution, which is an upgrade to ABN’s existing digital signage system, will roll out at 1000 dealerships in the U.S. and Canada by the end of 2012, bringing diverse and targeted content to every screen in the network along with the broadcast-quality graphics, superior video quality and rich data of Harris InfoCaster technology.

The complete Harris DOOH solution will allow ABN to control the entire customer experience at each dealership. This includes unique and targeted content in the showrooms, service departments, welcome areas and other departments. Local dealerships can also upload content to ABN for placement on the applicable screens, and control content delivery by location.

Jerry Daniels, President and CEO, Automotive Broadcast Network said that the Harris DOOH network solution will also enable integration into social media tools like Facebook and Twitter, and provide stronger local content tied to news, weather and other pertinent information.