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International communications and information technology company, Harris Corporation is demonstrating latest advancements made to its comprehensive digital out-of-home (DOOH) solution at Digital Signage Expo (DSE) 2010.

“2010 is a foundational year for digital signage,” said Denise MacDonell, director and general manager for digital signage, Harris Broadcast Communications. “We believe the industry will see significant progress made in advertising-funded, out-of-home network deployments for sports, QSR, retail, transit and other verticals.”

“This is largely due to improved technology for content targeting and placement,” added MacDonell. “Harris digital signage solutions allow businesses to merge compelling content with profitable, scalable out-of-home networks that create real revenue-generating opportunities.”

Harris out-of-home network solutions enable users to ingest, schedule and distribute dynamic, targeted content. At DSE 2010, Harris will exhibit new features for its InfoCaster digital signage system and Punctuate business and advertising management software. The company also will display InfoCaster-powered content through a variety of fresh and innovative exhibits — both at the Harris stand and elsewhere on the exhibit floor.

Other than this, for the first time, the DSE exhibit floor will feature a “digital entrance,” comprising multiple screens that inform, entertain and connect with attendees. The InfoCaster system will power live video feeds and interactive elements from the exhibit floor. Harris will work with CRI, a global experiential marketing and branding firm, to produce content throughout the show.

Digital Signage is a form of electronic display that shows information, advertising and other messages. Digital signs (such as LCD, LED, plasma displays, or projected images) can be found in public and private environments, such as retail stores and corporate buildings.

Digital Signage Expo is the world’s largest international tradeshow and conference dedicated to digital signage, interactive technology, and Out-of-Home networks. DSE 2010 is being held at the Las Vegas Convention Centre from February 24-26. Harris Corporation can be reached at Booth #1810.