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Before the 2010 International Consumer Electronic Show (CES) began in Las Vegas, it was a known fact that one of the centre-stage technologies would be the three-dimensional (3D). Following on this, the electronics major Samsung Electronics America, DreamWorks Animation SKG, and Technicolor have formed a global strategic alliance in order to promote complete 3D home entertainment solution in 2010.

In the viewing experience, the television or the movies, besides the high-definition format it is the 3D viewing that is gaining momentum. Year 2010 is expected to witness a rush of 3D TVs, 3D shows, 3D channels, live 3D telecast as well as 3D movies.

In order to accelerate the worldwide deployment of in-home 3D to mainstream consumers, the three global entities have joined their forces and the technology. The solution to be developed includes a broad line-up of 3D-capable HDTVs from Samsung, its new 3D Blu-ray disc player, and an exclusive promotion that includes a first-time feature-length, 3D Blu-ray version of DreamWorks Animation’s 2009 release, “Monsters vs. Aliens.”

“We’ve continued to innovate and make significant investments in 3D technology since we delivered our first 3D HDTV to market in 2007, and now we’re pleased to deliver a complete 3D entertainment offering for the home along with industry-leading innovators like DreamWorks Animation and Technicolor,” said Tim Baxter, president of the Consumer Electronics Division at Samsung Electronics America. “There has been great success with 3D in theaters, and the stars have finally aligned to bring this experience to the home with combination of standardization, plenty of product options and 3D content.”

The global innovators are showing keen interest to push 3D technology beyond the large screen into the living rooms of the consumers. 3D viewing is being explored beyond the traditional hassles of 3D glasses, high-prices for acquisition of 3D sets, lack of content in 3D and various such concerns.

ESPN America will broadcast a few live matches of World Cup soccer from South Africa in 3-D; Japan's Sony has partnered with Discovery and IMAX to launch a 3-D TV network in the United States; BSkyB is planning to launch its 3D channel soon, while Sony and Panasonic are devising cameras that would facilitate acquiring the content in 3D way. With all the innovations on the floor, 3D is seen to be the next big thing in the next decade!