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The Telecom Regulatory Authority of India (TRAI) has come up with something new to 'cheer up' mobile users by implementing 'The Telecom Commercial Communications Customer Preference Regulation, 2010', from today which would give relief from pesky commercial calls and SMS. 

The new regulation is an upgraded version of 'National Do Not Call (NDNC)' service which was launched earlier. The new regulation has provisions of hefty penalty of up to Rs.2.50 lakh on defaulting telemarketing companies as well as operators who fail to abide by the new regulations. In addition, it also restricts any commercial communication to be sent between 9.00 p.m. and 9.00 a.m. which disturbs the users at night. 

Mobile users can straightway call 1909 in a way to either start or stop telemarketing calls/SMS. They can choose any preferred option (start/stop) by sending a text message directly to their respective telecom operators. Further, subscribers from today can choose for ‘fully blocked' category where all commercial calls/SMS will be blocked, at the same time a ‘partially blocked' category to receive various promotional SMS.

In order to make use of ‘fully blocked' option, one can send  SMS 'START 0' and if he wants to exercise the option of ‘partially blocked,' he may send SMS 'START' and give option of his choice. There are seven categories for which the users can opt for 'not receiving sms' which includes healthcare, real estate, banking and automobiles. 

To make the new ruling more applicable, the Department of Telecom( DOT) has made it compulsory for all telemarketing companies to use number series starting with '140'. This will definitely work in the favor of the users as they will figure out that the call is from a telemarketer by just looking at the incoming phone number.

The new ruling will definitely win applause for TRAI but at the same time the users are upset with TRAI’s another ruling of 'Per Day Per Sim' (PDPS) which will restrict mobile users to send only 100 messages in one day.