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With more than 800 applications, Vodafone Essar has finally conceptualised the official launch of its application store for Indian consumers. The launch was done in a silent way after passing the initial milestone of 10,000 downloads. However, the services were available for Vodafone users earlier also. This new store is expected to facilitate users with attractions like games, songs, information on business and other topics, social networking etc.

Moreover, the prices for these applications have been set reasonable for the users i.e. between Rs. 5 and Rs.30. Whereas, Vodafone has offered 25% of these applications free. All the information regarding the desired applications is available on the web portal of Vodafone.

With this step, Vodafone has levelled the attempt of its rival companies of the same domain such as Airtel and Reliance communications.