Global Mobile TV Market growth to be driven by APAC: Research
February 08, 2010
Source: MM Network
By: Media Mughals
The global mobile TV subscribers are forecasted to grow at a compound annual growth rate (CAGR) of 45% between the period of 2009 and 2013. This prediction has been made by RNCOS, a leading market research and information analysis company with a global presence, in its recent research report "Global Mobile TV Forecast to 2013". In the estimates made by the report the Global Mobile TV market is predicted to touch 450 million valuation by end of 2013.
The mobile communication has witnessed a rapid transition and popularity in the past few years. This can be accredited to the emergence of smartphones that offer array of features thus empowering the convergence of media.
The "Global Mobile TV Forecast to 2013” report by RNCOS compiles a detailed study of the global mobile TV market, including detailed analysis on the key geographical regions of the world like Americas, Europe and Asia-Pacific.
Furthermore, the research studies the global mobile TV market by segmenting it into various subsections i.e. subscribers, technology, business models and regional segmentation. The report also helps to asses the future opportunities underlying in the mobile TV market.
According to the findings of the research Asia-Pacific (APAC) region will dominate the global mobile TV market. The study predicts that the APAC region will constitute around 67% of the global subscriber base of mobile TV by end-2013.
What is Mobile TV?
Mobile TV can be simply put as a television service that is delivered to subscribers via mobile telecommunications networks, such as the mobile phone carriers. The mobile TV enables viewers to enjoy personalized, interactive TV with content specifically adapted to the mobile medium.
The mobile TV is a new medium which is still in its nascent stage. It provides the users with the mobility along with number of services such as video-on-demand, traditional/linear and live TV programs. |