Print    Email

Email To		[Close]
		You must make entries in all fields
Your Email
Your Name
Send to Email
		Send

Being the third largest e-commerce market in the world, it’s absolutely not an element of surprise that Amazon.com on Thursday has flowed into India by launching its web portal- Junglee.com.

Following the launch, Amazon is now obviously waiting for the government’s multi-brand retail FDI (foreign direct investment) policy before it comes in directly.

Junglee.com will not compete with established e-commerce sites like Flipkart or eBay and is being positioned as an online shopping service that will help customers discover products from other websites (including Amazon.com). When users select or choose to buy a product from Junglee.com, they would be redirected to the seller’s website.

In the current scheme of things, each seller will have to take responsibility for the shipping and they will hold their their own refund and return policies and payment modules.�

The new website will offer a wide range of product categories, from phones and cameras to toys and games, baby products, electronics and jewelry, according to the company.�

Amit Agarwal, vice-president, Amazon.com, said that, the selection on Junglee includes more than nine million books and three million products from more than 14,000 Indian and global brands. Junglee would be that shopping platform where users can discover and compare products easily without going from one site to another.

Not surprisingly, Flipkart and eBay are not part of the websites one can visit using the Junglee.com platform.