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India's first 24 hour home shopping  channel , HomeShop18,  rolls out its new web strategy and announces the launch of its new  revamped website  www.homeshop18.com . The re-launched ecommerce portal has been upgraded to offer a wider choice of products (customers will be now able to choose from over 50,000 products in the first phase).

According to the company, the real shift is in user functionality, which is extremely friendly, easy to navigate with highly efficient search capabilities for a highly enjoyable shopping experience. While designing the new website, special attention has been paid to ensure that customers with slower internet connections will have a good browsing experience.

The new website provides an enhanced gifting catalogue with exciting offers and gifting ideas for birthdays, anniversaries and festival season. The products ordered from the website comes with multiple payment options(including cash on delivery) , 24X7 call centre support, delivery to over 2800 locations and 15 days money back guarantee.

Commenting on the launch of the new website, Mr. Sundeep Malhotra, CEO, HomeShop18, said, "We are now totally focused on becoming the market leader in the ecommerce segment, like we are in the home shopping industry. The re-launch of the ecommerce portal is just the first step and we are going to aggressively enhance the portal to make it the most preferred shopping destination online."

In July 2010, www.homeshop18.com was awarded for Brand Excellence in Internet business by CMO Asia.  The portal has also been a recipient of the PC World 'Best Shopping Website Award' in 2008.  www.homeshop18.com is known not only for an exciting product range available at unmatched value, but also for its excellent information display of each and every product, in terms of its  specifications, pricing, pictures, usage instructions etc.