BBC Russian chalks out new partnership terms with MSN, adds video and text content
February 17, 2010
Source: MM Network
By: Media Mughals
BBC Russian has entered in a new partnership agreement with website MSN Russia under which the latter will be able to utilise a variety of Russian language video and text content from the BBC.
Post this deal MSN will be the first multimedia partner in Russia to take video in Russian from the BBC. For BBC this deal comes across as an opportunity to reach a wider audience with a range of its content.
As per the partnership BBC Russian will be rolling out a series of new one-minute video bulletins, a recent initiative by BBC Russian, designed to present the global news agenda to Russian-speaking audiences online. These feature headline reporting on the essential news stories of the day from the BBC's newsgathering network across the world.
Besides, MSN will also be taking text content in Russian. The video and text content to be made available BBC to MSN will cover a broad news agenda, including science, technology and culture, as well as international and regional news. All videos will carry BBC and BBC Russian branding.
BBC Russian is a multimedia broadcaster offering radio and online content to Russian-speaking audiences, with up-to-the-minute news, features and analysis. BBC Russian content can be accessed at www.msn.ru from this month. |