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Exchange4Media, one of the leading news players in the Indian region, is all set to unleash a new news portal dedicated to the media industry. ‘samachar4media.com’ – a Hindi website focusing on the Indian media, advertising, marketing & PR industry will be rolling online on the February 15, 2010. This launch also marks completion of 10 years of Exhcange4Media Group’s flagship offering, exchange4media.com.

The Group explains that the reason behind this new initiative is to follow the tremendous growth flowing in the Indian region and to fill the need gap for a serious news portal that covered the developments of the Indian media industry in Hindi language.

Elaborating further on the rationale behind launching a Hindi website, Mr. Anurag Batra, Chairman & Editor-in-Chief, exchange4media Group, said, “The exchange4media Group has been a pioneer of many new initiatives in the Indian media and advertising for information and coverage of the space and its various stake holders. We have completed 10 years, and this is our way to give back to the industry and include it in our celebrations.”

Batra also explained that the Indian media industry in the present scene witnessed an imbalance of sorts, where despite the market share of the media, the advertising revenues were skewed towards English media. He said, “I had met someone who was contesting for the last Lok Sabha elections, and he explained it best. He had told me that they wanted to be seen in English media because ‘Madam’ reads it, but they had to be in Hindi media if they wanted to win the election. And this is the ground reality. But despite this, the market realities are different. I believe this is a growing space, and we would want to bring this closer to the Indian media, advertising, marketing and PR professionals.”

At the helm of samachar4media.com, P K Khurana would be steering a highly-skilled team as the Editor of the website and work upon the editorial content. PK Khurana, a person possessing over 30 years of experience in media communications, sales and marketing business has joined exchange4media group after a long stint at QuikRelations, the largest PR consultancy up-north Delhi, as President. During this long period he has been associated with brands such as Indian Express, Hindustan Times, Dainik Jagran, Punjab Kesari and Divya Himachal.

Exchange4Media reaches the readers through its website exchange4media.com along with the weekly ‘Impact’, and a monthly marketing magazine ‘Pitch’. samachar4media.com is the first venture by the Group in Hindi.