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Amazon.com will provide a new software application for all its Kindle users through which they can read all the digital books ordered through Kindle on their personal computers.

The software will be available next month as a free download -- that can convert Kindle books to PC-readable ones. The move follows the launch this week of a competing device, the Nook, from bookseller Barnes & Noble Inc that sports a similar function.

Sony, which has launched its own e-reader, is also compatible with PCs.

Amazon's Kindle has enjoyed dominant market share in the still-nascent electronic reader market, but analysts say increasing functionality is key to maintaining that top ranking.

Books ordered through Amazon's online store can be read on the Kindle, as well as on Apple Inc's iPhone and iPod Touch. The company added that owning a Kindle was not required to access Amazon's digital bookstore, which includes more than 350,000 books.