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iPhone users you now have even a much wider variety of navigation apps to choose from. Tom Tom, the digital mapping and routing company has released it all new turn-by-turn application for the Apple’s iPhone. This new Apple app is on sale at the iTunes stores.

The new sat-nav app uses iPhone’s built-in GPS chip to provide the users with the directions. Tom Tom iPhone software is compatible with the iPhone 3G & 3GS and smartphones running on iPhone 3.0 operating software or later.

While remarking on the release of the app, Corinne Vigreux, Managing Director of TomTom said, “With TomTom for iPhone, millions of iPhone users can now benefit from the same easy-to-use and intuitive interface, turn-by-turn spoken navigation and unique routing technology that our 30 million portable navigation device users rely on every day.”

The app brings many of TomTom's tools, including IQ Routes and safety camera position. Also, the iPhone app features landscape and portrait views, points of interest, 3D and 2D maps together with night and day views. The app has been priced at cost of $100.

TomTom was the first to announce a sat-nav application for the iPhone back in June at the Apple WWDC event. But Navigon and Co-Pilot have released sat nav apps for the iPhone before that. Here lies a major competition for Tom Tom to create a distinct position with the existing contenders. Tom Tom is looking forward to capture a larger share of the mobile apps market and plans to develop navigation app for iPod touch and other iPhone models.