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When it comes to internet search market, Google, obviously rules out as the winner. But with so much happening around the search market the question arises will Google loose its leadership in the coming time, especially when Microsoft and Yahoo! have tied up to challenge Google’s dominance in the internet age.

The answer according to comScore’s latest finding is a clear no-no. comScore, Inc. a leader in measuring the digital world conducted an analysis of the U.S. search market landscape post the announcement of the search deal between Yahoo! and Microsoft.

The new data by comScore reveals that while the Yahoo! and Microsoft’s share in the search market is still far behind Google, but their combined share is not very wide which accounts to be 73.3% against Google’s 84%.

According to comScore data, in June 2009, Google Sites had a 65.0% share of searches in the U.S. core search market, against 28.0% for Yahoo Sites (19.6%) and Microsoft Sites (8.4%) combined.
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With this the finding also reveals that searchers using Google conduct more searches on an average basis in a month which comes out to be 54.5%. At the same time searchers using Yahoo! and Microsoft, combined, conduct a mere 26.9% search on average in a month.

In accordance with this research, comScore conducted another set of analysis which testifies the search loyalty among users of the top three engines. This study according to comScore was carried in order to ascertain the challenges that Yahoo!-Microsoft partnership would counter in the coming time.

The analysis brought the conclusion that Google searchers work with the highest loyalty rate, making nearly 68.9% of their searches on Google sites. While, those making use of Yahoo! and Microsoft sites, their combined search was about 32.6 % of the time and also conduct about 60.7% of their search on Google.

Over the findings, Eli Goodman, comScore Search Analyst remarked, “The challenge (for Microsoft +Yahoo!) will be to create a search experience compelling enough to convert lighter searchers into regular searchers which is generally easier than converting new users.”