International music giants employ crowd sourcing to reach Indian fans
May 13, 2013
Source: MM Network
Talenthouse India has once again paved the way for international acts like David Guetta and Green Day to directly connect with their fans in India. Both, Guetta and Green Day, have launched contests via the crowdsourcing platform.
Talenthouse India, an arm of Reliance Entertainment, David Guetta is scouting for fans inspired by the lyrics of the final single from his recent multi-platinum album ‘Nothing But The Beat’, while Green Day explores the making of a music video using the music from their famous record albums UNO, DOS and TRE.
Green Day is looking for movie makers who can think out of the box to re-create their own personal interpretation of their music in the form of a music video. All entries will be put to vote, with Green Day’s favorite entry winning a Canon EOS 5D camera and featured in an exclusive interview on GreenDay.com. Their creation will be showcased in front of millions of fans around the globe via the official band website and various social media channels. Four of the runners-up entries will receive an UNO, DOS and TRE box autographed by the band. With submissions closing by June 5th, a people’s choice entry will make room for yet another lucky winner.
David Guetta, the world-renowned house music producer and DJ has also extended a creative invite on Talenthouse to his fans across India. He wants them to design a pair of botas picudas mexicanas (mexican pointy boots) based on the lyrics of the final single from his recent multi-platinum album ‘Nothing But The Beat’. Guetta will personally judge these entries and select the winner who will receive $ 1,000 in prize money. The design will be duly promoted and will potentially reach close to 50 million fans. Moreover, a special edition signed pair of the DG Beats Neon Mixer headphones will go to the lucky winner along with a collection of the Guetta’s exclusive Vinyl CD collection and an EMI goodie bag. Submissions will be accepted till the 3rd of June and then the designs will be open for voting till the 16th of July.
Mr. Arun Mehra, CEO, Talenthouse India said,"We at Talenthouse are very pleased with the overwhelming response to our international creative invites. In the past we have had artist like Eric Clapton shortlist Indian entries. This has resulted in global artists like Green Day and David Guetta utilizing this platform which only further showcases the strength of crowdsourcing as a medium to engage. We feel that this is a growing trend, and are excited to help many more international artists to connect with their Indian fans."