Jabong.com goes viral with Screamville
August 09, 2012
Source: MM Network
After the rolling success of the famous scream TVC - "The Scream of Joy", Jabong.com has gone viral with Screamville - a contest that will make you win a stylish makeover by the country's top stylist and makeup artists. Entering into its next lap of a joyous yell, the wide range and variety will again make you scream to the glory, leaving a dent and thus creating a strong recall as the leaders in fashion and style. Now, all you need to do is just a plain LOUD scream to enter the online contest. Screamville Jabong's wagon of loyal screamers are set to beam with joy, as they don't have to shoot a video of singing or dancing but just shout their lungs out to enter the online contest.
The contest is currently running on the Facebook page of Jabong.com and closes on August 16th, 2012. Matching vibrancy and euphoria for the youth who's always on the move, Jabong Screamville lets the user to directly upload the video or capture them via webcam right away. The video once posted in the gallery is then up for voting. To further build the interest and engagement, the app supports a real time voting mechanism where the users can garner support instantly from their family and friends. The comments section allows the contestant to interact with other users - leave remarks or even run a campaign for the entry asking for votes. The user friendly application supports elements like "leadboard" that has an instant "know my rank" section wherein the user can learn about his current rank and judge against other competitors. Know who you are up against, as the app also lets the user view thumbnails of the videos by others that have entered so far.
The best scream or rather screamer, gets a chic makeover on one of the most stylish show on Indian television - NDTV Good Times - "I am too sexy get the look" by country's top fashion stylists and makeup artists. The lucky winner joins the show as a wild card entry. The show will showcase 13 makeovers talking abouts ome hot and fashionable tips. Adding thrill to the existing fervour of "Scream of Joy", the top contestants of Jabong Screamville will also get shopping vouchers to shop their heart out from the 50,000 plus products amongst 400 brands at Jabong.com, bringing the true shopaholic alive.