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Leading operators in the music genre, 9XM and Hungama, have collaborated and launched an IVR radio and Bollywood Music Store.

The collaborative effort, ‘9XM.Hungama.com’ offers music lovers an opportunity to sample, select and download their favourite Bollywood songs and movie trailers from a catalogue of over 1,00,000 songs across various genres.

The store will facilitate music across various digital media at competitive price points.

The group has also unveiled '9XM Radio' which will air non-stop Bollywood songs, celebrity interviews and Bade’s Chote’s Bakwaas. Users can also use the latest songs aired on the channel as caller tunes via services which are available on web, WAP and IVR.

Speaking on the initiative, 9X Media Group VP - Digital Vibha Gosher said that, they are pleased to partner with Hungama.com for these unique initiatives where music lovers can download the latest movie ringtones, trailers, wall papers of their favourite stars and the iconic 9XM characters on their devices on the go.