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Radio as a medium has been consistently innovating with its programming strategies, be it the FM radio or the online radio, in the country. Moving on similar new programming lines PlanetRadiocity.com, the online radio vertical of Music Broadcast Pvt Ltd, is set to launch a unique RJ Hunt.

The Live Internet Radio, Fun Ka Antenna will be beginning with an RJ Hunt by offering the office going population a chance to showcase their talents and be an ‘Office Jockey’! Announcers or RJs selected though this Hunt will get to host their exclusive show on Fun Ka Antenna on Tuesdays and Thursdays from 5 to 6 pm. The show promises to stand apart as the ‘Office Jockey’ gets an opportunity to showcase his or her office culture, people and lingo.

 The ‘Office Jockey’ Hunt kicks off on the 27th August, 2010 and will be held simultaneously in Mumbai, Delhi and Bengaluru visiting offices from the world of advertising and media all through September. 

Speaking about the concept, Ms. Apurva Purohit, CEO Radio City 91.1 FM. says, “As a multi-genre Internet Radio, Fun Ka Antenna has a refreshing and youthful sound. It has already created a large audience in offices all across India and amongst Indians abroad. We receive constant appreciation and feedback from our listeners which strengthens our belief about their loyalty and involvement. Through ‘Office Jockey’, we hope to engage with them at a personal level. This will further strengthen our bond with them and provide them a chance to be a part of our programming content.’