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RAJAR Ltd (Radio Joint Audience Research) in its recent survey has found that around 20% of smartphone owners, or 1.4 million people, have downloaded a radio app to tune into radio while on the go. This has been revealed during the RAJAR Measurement of Internet Delivered Audio Services (MIDAS survey).

RAJAR (Radio Joint Audience Research Limited) was established in 1992 to operate a single audience measurement system for the radio industry - BBC and UK licensed commercial stations.

The survey was conducted during June 2010 by Ipsos MORI. The sample comprised RAJAR respondents drawn from the main RAJAR survey who had claimed to listen to the radio via the internet, or downloaded podcasts, or listened to the radio via their mobile phone. The survey findings are based on 1,083 respondents.

Christel Lacaze, research manager, RAJAR comments, “The latest MIDAS survey allows us to track the changing behaviour of people who use their mobile phones to listen to the radio. With smartphones fast growing their market share, a greater number of mobile phone owners are able to listen to the radio via their phone using a mobile internet connection rather than an FM signal, giving them access to richer content on the go. These new findings are going to be of great interest to the industry and those involved in the development of radio apps.”

According to the findings of the survey, 31% of adults claim to have ever listened to the radio via the internet, 20% of smartphone owners on the survey (or 1.4 million) have downloaded a radio app and, of those, over half (53%) use their radio apps at least once a week.

The survey also finds that Awareness of Personalised Online Radio (POR) has increased from 14% of to 17% while the number of users of such services has increased from 8% to 11%. 6% claim to use POR at least once a week.