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Big FM a famous radio station's plans to move towards overseas suffered a global down turn because the deal between Reliance Media World, the company which runs its radio business under the Big FM brand, and Singapore-based MediaCorp Network has gone kaput much before it could run its full five-year course.

Big FM had set its base in Singapore on 1 July 2008 to produce and broadcast Bollywood content for three hours (5 pm - 8 pm) through MediaCorp's International Channel FM 96.3. The slot, which had a programming mix that included an interview with a Bollywood celebrity every day, humour capsules and news from India, was branded as Big Bollywood 96.3 FM and it targeted the expatriate communities in Singapore.

Big FM stopped syndicating content to MediaCorp from 27 November. The Reliance ADAG-owned radio company had provided MediaCorp with 1545 hours of content and it was to fuel Big FM's expansion to markets like the Middle East, US and UK.
The downturn affected Big FM's business deal with MediaCorp. "An advertising slump did not make the business model viable for Big FM. The costs did not justify the revenue," says a source.

Even though the ties have snapped, Big FM is retaining its ad sales and marketing infrastructure that it has put in place in Singapore.