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Radio One 94.3 FM, one of the most entertaining radio stations in the Indian region has announced recently that it will now stop playing the entertainment content from BBC World.

Radio One 94.3 FM is a joint venture between Mid-Day Multimedia Ltd and BBC Worldwide to promote BBC World Service’s entertainment content. BBC World Service is a content company and is different company from BBC Worldwide which has invested in Radio One.

The reason behind involvement of content arrangement had taken place to provide a platform for BBC World Service, as it did not have any FM affiliation in India. Hence, Radio One has been airing and promoting shows produced by BBC World Service.

This joint venture was continuing since last 2 years. Some of the shows which were being aired by Radio One were BBC Ek Minute, BBC Ek Mulaquat, and the jointly produced shows - BBC Take One and BBC Fun n Game.

"We are delighted that we were able to support and pre-popularize BBC World Service entertainment content in its attempt to seek monetization in the metro markets. The time has come where they have found a paying customer and so we are discontinuing the free to air BBC entertainment capsules as agreed earlier" said, Vineet Singh Hukmani, Managing Director, Radio One 94.3 FM.

He further adds, "We continue to be a joint venture company with BBC Worldwide and will help the BBC brand in any manner whereever they may need support in India. We look forward to the day when news opens up on private FM and Radio One and BBC Worldwide will play a crucial role together in the news space."