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NETIA, a leading software manufacturer of media asset management and radio automation solutions, has announced that it has supplied its Radio-Assist suite of digital audio automation software to Amhara Radio, a regional state-owned radio station in northeast Ethiopia.

The project, undertaken in collaboration with local broadcast and A/V systems integrator Fortune Enterprise PLC, represents NETIA's third in the country, following Radio-Assist installations at Ethiopian Radio Television Agency (ERTA) and Radio Fana. The Radio Assist solution at Amhara Radio will cover the entire production chain, from ingest to delivery, with more than 30 users working on the system. In addition to facilitating the station's transition from analog to digital, the NETIA software solution also will improve the efficiency of Amhara Radio's daily operations.

NETIA is demonstrating Radio-Assist 8.1 at IBC2012, Hall 1, Stand A.29.