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Hindi daily Patrika has announced the launch of its edition in the area of Rajgarh. It openly challenged the majorly read newspaper Dainik Bhaskar by launching its edition just a day before Dainik Bhaskar's new printing facility in Raigarh became functional.

With effect to the announcement, Patrika has established its base reach in central India with presence in Raigarh, Chhattisgarh, from February 18, 2012 and now it holds 30 editions spread across seven states.

The new edition has a cover price of Rs 2 on all days. In due course of time, it will also cover Dharamjaygarh.

Patrika’s Raigarh edition will be all colour with 20 pages and out of which four pages will be dedicated to these regions. With this, people of Raigarh and Dharamjaypur will be able to read the late night coverage of their region as well.

Commenting on Patrika’s entry in Raigarh, Sauarbh Bhandari, AGM Marketing, Patrika Group, said, “With entry in such a potential place, we will definitely be able to add value to our advertisers too, who want to target the industrial belts of this region.”

According to BR Singh, GM Circulations, Patrika Group, “Patrika is the only newspaper to start from Raigarh. This will cover Dharamjaygarh also. We have been observing that the people of these places always feel neglected in terms of raising their voice. Recently, due to certain policies of the Government, majority of the farmers’ lands were acquired by the Government. Even after all efforts, the media available in these regions did not raise a voice, hence, Patrika decided to give voice to the people.” Girraj Sharma is the State Editor - Chhattisgarh, Patrika.