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Hindustan Times has zeroed its focus on the region of Noida with increased local coverage for residents of Noida and Greater Noida. 

The Noida Special, which was launched on February 21, will soon start off with a special series on what Noida should be proud of. It will be followed by a survey on Noida-specific civic issues on February 24. 

Speaking on the development, Sanjoy Narayan, Editor-in-Chief, Hindustan Times, said, "Hindustan Times has been the voice of Delhi for the last 87 years. With the city’s expansion into Gurgaon and Noida, we have gone hyper-local and tried to give our readers a flavour of the entire national capital region. The renewed focus on Noida is a step towards helping the city realise its potential."

Meanwhile, as part of this effort, Hindustan Times has also launched its Noida First initiative, aimed at helping Noida truly embody its promise of a 'City of Hope'. The editorial team at HT has lined up a series of articles that will explore the various facets of Noida. In addition, the paper has planned cultural events across the city in the month of March.

Shantanu Bhanja, VP - Marketing, HT Media Ltd, stated, "Noida is today a world-class city. It has top-notch educational institutes, leading MNCs, a thriving film city and outstanding infrastructure. Hindustan Times’ increased Noida focus bears testimony to the growth the city has witnessed. Our Noida-focused approach, in which we will take up news stories and issues that matter to the resident of Noida, will benefit both readers and advertisers."