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The IMRB Survey has revealed DIVYA MARATHI's success in  Aurangabad. Divya Marathi is Dainik Bhaskar Group's Marathi newspaper which was launched last year.

The highlights of the survey are:

• Divya Marathi with an AIR of 3.42 lac readers has a 25% advantage over Lokmat  2.73 Lacs

• Divya Marathi has  87% more SEC AB readers

• Divya Marathi has , 28% more youth readers (15-34 years)

• Divya Marathi is the first picked up newspaper among readers in Aurangabad, closely followed by Lokmat

• 87% of the readers say that Divya Marathi has met or exceeded their expectations

Speaking on this success Kumar Ketkar, Chief Editor, said, "Divya Marathi is a newspaper completely  defined by the readers of Aurangabad. As they have stated in the pre-launch survey, a need for unbiased, politically non-aligned news coverage, Divya Marathi editorial content and design reflects this philosophy of Courageous unbiased journalism and has been hugely appreciated by the readers of Aurangabad. In such a short period, 65% of Divya Marathi readers have stopped reading any other newspaper and 87% state that Divya Marathi has met or surpassed their expectations."

Divya Marathi currently has 4 editions in Maharashtra, Auranagabd, Nasik, Jalgaon and Ahmednagar.

As per Peter Suresh; Head Strategy at Dainik Bhaskar Group, "We as a standard operating process regularly conduct readership survey for our newly launched editions. As the IRS figures take time to reflect ground realities, these surveys help us to gauge reader connect and editorial direction. The survey also help in bringing alive the changed dynamics of the markets to media planners and advertisers."

The IMRB survey was initiated by DB Corp Ltd.