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The Times of India has decided to give a tough fight to its competitor The Hindu with its launch in Kerala.

Alongside, it has launched the daily in 10 cities in the state simultaneously – Kochi, Thiruvananthapuram, Kozhikode, Kottayam, Pathanamthitta, Malappuram, Palakkad, Thrissur, Alappuzha and Kollam.

Times of India now becomes more promising as an established media group and with series of launches it further strengthens its presence in all parts of India. 

In addition, TOI is offering a big value-for-money combo deal to readers: those who subscribe to both TOI and Malayalam newspaper Mathrubhumi will save up to Rs 50 a month!

Over the years TOI has expanded in the south with strong editions in Bangalore, Hyderabad and Chennai. Now, the Kerala entry completes the group’s southern foray.

On similar notes, The Hindu recently launched an edition in Kozhikhode on January 29, 2012.