Outlook refurbishes its business magazine - Outlook Business
January 17, 2012
Source: MM Network
By: Bhaskar Jha
The Outlook Group has re-launched its business magazine Outlook Business. The facelift offers top-rung executives cutting edge content across the business spectrum. It will also include content from Outlook’s another publication Outlook Profit that focuses on finance professionals and stock market investors.
The revamp look will now enable Outlook Business to focus on three main areas- enterprise, strategy and markets. Enterprise gives readers a preview into the world of budding entrepreneurs, emerging businesses and private equity investments. Strategy focuses on mature companies and leaders in business and the markets section delves on key trends driving them.
The back cover of the magazine, called Astalavista, features light content such as book reviews and 'Tips by the CEO'. The company has not increased the cover price of the magazine, it now plans to increase advertising rates.
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