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Amar Chitra Katha (ACK Media) has elevated Manas Mohan as its COO. Earlier, he was heading the position of head, direct to customer.

With effect to the promotion, he will oversee the direct marketing and e-commerce business of the company, and will head the National Geographic business, advertising sales and strategic leadership of the brand marketing function including licensing and merchandising.

Speaking about his new role, Mohan, says, "Following the partnership with the Future Group a year ago, we have put together the blue print of the company and operate the company as per plan. We will develop more proprietary characters like Suppandi. We will also develop the ad-vertising sales part of the business, which will be one of the critical developments in the coming years.”

Mohan has over 17 years of experience across marketing, communications, media, advertising and branding.  With key assignments as Director and Head – Marketing at Reader’s Digest and Discovery Channel, he has initiated brand advertising and school contact programmes across India.