Dainik Bhaskar Group Launches 'The Brain Hunt 2012'
January 11, 2012
Source: MM Network
By: Media Mughals
Dainik Bhaskar Group, India’s Largest Newspaper Group, believes in offering its readers ‘smart engagement’ that aim to fill the void of originality & innovation.
This is exemplified by the activities under Bhaskar Champs Club (BCC); a club that provide students a platform to enrich their knowledge, practical wisdom, creativity and in this process showcase their talents.
The club instituted for school students; to develop reading habits in ‘Gen-Next’ and boost future readership. The Bhaskar Champs Club now stands tall with more than 1 Lac members across India.
2012 showcases another smart and mind- engaging activity ‘The Brain Hunt 2012’.
‘Bhaskar Champs Club’, ‘Brain Hunt 2012- The quest for wonder kidz’ is the 4th initiative in a row. Starting in 2010 with successful Scrapbook Activity-2010, was followed with Junior Picasso-2011 (National Level Painting Competition). 2011 also was the year where ‘Junior Editor-2011’ of ‘Bhaskar Champs Club’ was recognized by ‘The India Book of Record’ as the Largest Newspaper making Competition with more than 68000 students participants across the nation.
‘Mr. Vinay Maheshwari ;Vice-President- Sales & Market Development, Dainik Bhaskar, said “Brain Hunt-2012 is our initiative to hunt for visionary brains. It is a true roller-coaster ride with 16 mind boggling activities presented in a wonderfully crafted activity workbook available pan-India from 11th January 2012.
Themes and activities in the workbook will test true strength of student’s capability of creativity and innovation. For example- whereas one of the activity ask the participants to really think and innovatoively rationalize in answering ‘ What if there had been a 4th Monkey of Gandhi Ji?’, the other extreme takes them to land of imagination to land of fantasy mixed with science fiction while thinking of a T20 match between Indian cricket team and Aliens?
The past initiatives of club have garnered an overwhelming participation of more than 1 Lac children. High on the success of our previous initiatives and confident of the engagement levels at ‘The Brain Hunt 2012’ the aim is to get a benchmarking milestone of 2.5 Lac unique participation.
The activity starts in Jan 2012 and will be completed by March 2012.
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