Patrika enters in Bilaspur
June 28, 2011
Source: M M Network
By: bhaskar Jha
Patrika has ventured into the market Chhattisgarh, with the launch of its 29th edition in Bilaspur. The daily aims to connect with the youth and SEC A readership base.
Bilaspur being the second largest state holding a population of over 3.8 lakh is an apt place to grab the attention of advertisers. At present , Patrika is circulated daily in Raipur, Durg and Bhilai, in Chhattisgarh.
With total 20 pages, including four-paged daily supplements, the newspaper is priced at Rs 1.50 on week days, Rs 2 on Wednesdays and Saturdays and Rs 2.50 on weekends. Patrika Bilaspur will also feature weekly supplements Parivaar (on Wednesdays), Me Next (on Saturdays) and Hum Tum (on Sundays).
Bhuvnesh Jain, Deputy Editor, Patrika Group, said that, the product that they offer to their readers was a package of national and international issues with an appropriate mix of local issues.. The city supplement will highlight and expound the contemporary culture and lifestyle of the city, and would cater the youth.