Print    Email

Email To		[Close]
		You must make entries in all fields
Your Email
Your Name
Send to Email
		Send

Not much has been changed in terms of positioning of top 10 dailies in the recently released report of Indian Readership Survey for second quarter of year 2010. The results in context with the average issue readership (AIR) are more or less the same if compared to the last quarter.

Dainik Jagran has retained its top position in the market but has lost a readership of 4 lakh in this quarter second. The average issue readership of Jagran has declined to 1.59 crore from 1.63 crore in first quarter.

Dainik Bhaskar at second place has maintained the readership of 1.33 crore of first quarter in this quarter as well.

Hindustan, the Hindi arm of HT has escalated in the second quarter by sticking 2 lakh more readers with itself. The newspaper had the AIR at 99 crore in the previous quarter which has now been raised to 1.01 crore.

Malayala Manorama, the Malayalam daily which has lost its premier editor-in-chief K.M. Mathew a few days ago has added 2.6 lakh readers in the last quarter and holds 4th position.

Now one among of the most popular Hindi dailies Amar Ujala has lost its fourth position and has slipped to 5th in this quarter. Howevr, the newspaper has done well in Western Uttar Pradesh. Its current AIR stands at 84.17 lakh as compared to 84.91 lakh in IRS Q1 2010.

The Marathi daily Lokmat has added some readers in this quarter and its current AIR stands at 74.02 lakh as compared to 73.61 lakh in first quarter.

At No. 7 is Tamil daily Daily Thanthi which has also recorded marginal growth in the 2nd quarter. It has registered an AIR of 74.02 lakh in IRS Q2 2010 as compared to 73.53 lakh in previous quarter.

India's No.1 English daily The Times of India has jumped to 8th spot from last quarter’s 11th position with marginal growth in its AIR in the second quarter.

At No.9 position, Hindi daily Rajasthan Patrika has registered remarkable growth and added 2.15 lakh readers in the second quarter of 2010. Its current AIR stands at 69 lakh as compared to 66.85 lakh in IRS Q1 2010.

Malayalam daily Matrubhumi has lost 1.32 lakh readers in second quarter of this year. It has recorded AIR of 65.66 lakh as compared to 66.98 lakh in last quarter. Matrubhumi is at No.10 position among all India top dailies.

Average Issue Readership (AIR) of a publication is defined as the number of readers of that publication who have claimed to have last read it within its periodicity i.e. last read a daily yesterday, a weekly within the last week, a monthly within the last month, etc.