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NaiDunia, the Hindi daily which reaches the heart of the Indian nation in providing views & reviews about the happenings around the world has launched a weekly supplement which targets the interest of the youth. "Yuva" the new weekly supplement has been designed for the urban youth which fall in the age group of 15-25.

Yuva which is a four page broadsheet supplement is being distributed with main issue of NaiDunia on Saturdays and has been particularly launched in the Indore region in the initial stage. This comes as a pre-testing strategy for the supplement before the final launch in the other urban cities where NaiDunia is circulated.

Also, in an effort to make the initiative to stand out and perform well the newspaper has created a team of the same age group to customize the content of the supplement that would lure them to read. Even the e-edition of the supplement is available on the website of the paper to reach the new-age readers who prefer reading online over the print editions.

With around 62 year's experience and one of the oldest representative of the Hindi print media fraternity, NaiDunia Media Ltd is working on to bring a fervent change to its presence and reach among the gen-next readers.