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The Associated Press formally introduced a centerpiece of its comprehensive Summer Olympics coverage -- a frequently updated feature called "Eyes on London".

The short-form file of text bits from AP journalists covering the games in London, each generally between 75 and 200 words long, includes observations and details from Olympic venues, the city streets and even athletes’ hometowns. "Eyes on London" is designed to provide a flow of content, color, updates and commentary so that readers will have an entry point to the scene and events in the Olympic host city.

"Eyes on London" will be distributed over AP's news and sports services, expanding to become a round-the-clock feed on Friday, July 27, the day the Olympics officially begin. There will be multiple updates each hour, with somewhat fewer items during the overnight hours in London.

"Eyes on London" can also be viewed on AP's Summer Games microsite, which has been embedded so far in as many as 250 websites of AP member newspapers and broadcasters.

Other highlights of AP's London 2012 coverage:

AP's photo coverage will include compelling images captured by robotic cameras set up at 12 Olympic venues.

Six AP writers are among the 50 must-follow Twitter feeds during the Olympics, according to Sports Illustrated. They are Nancy Armour_@nrarmour, Doug Feinberg_@dougfeinberg, Beth Harris_@bethharrisap, Brian Mahoney_@briancmahoney, Paul Newberry _@pnewberry1963 and European Sports Editor Steve Wilson_@stevewilsonap. See the full list of Olympic-related AP staff accounts.

To keep track of Olympic competition, athlete profiles, medal counts and other excitement while on the go, download the AP Mobile news app.

AP Images, the commercial photo of AP, is also giving away iPads, cameras and more as part of its #APSUMMERGAMES promo.