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Percept and MW have announced the launch 'DJ Mag' the Indian edition of the British magazine, which is widely considered by fans, DJs and critics worldwide as the Bible for dance music. It is 'the' authority to rank the Top 100 DJ's and Top 100 clubs across the World. The magazine already has a successful run in the UK, Germany, Brazil, Mexico, Russia, Ukraine, Poland, Bulgaria, Italy, Middle East and South Korea. DJ Mag will be available in India from this July onwards.

Mr. Shailendra Singh, Joint Managing Director, Percept Ltd has to say "It has been Percept's constant endeavor to bring the best of what the music industry has to offer, and we are continuing this ongoing legacy with DJ Mag. This is top of the line stuff, and keeping in mind the love that the Indian audience has for dance music, we at Percept thought it was about time India got their share of it."

Mr. RadhaKrishnan Nair, Publisher MansWorld & Rolling Stone India: "It was wonderful to be the publishing partner of Percept and bring out DJ Mag India. We had a wonderful time creating the first issue with its healthy mix of international and Indian content. DJ Mag is an authoritative voice in the world of electronica, and it is reflected in full glory in this issue. We hope not only to keep our Indian readers abreast of what is happening globally on the dance music front, but also provide a much needed platform for Indian DJs for exposure abroad. Everyone who listens to electronic music should read DJ Mag India."

The quarterly magazine has consistently uncovered new trends in dance music, delivered cutting-edge reviews on music and technology as well initiated the globally recognized top 100 DJ list. Indian clubbers have been diligent followers of this revered list year-after-year, as well as the magazine's music reviews to stay-up-to-date with global trends.

Electronic dance music has grown by leaps and bounds in India over the last decade. Outside of Bollywood, it is among the most popular music form in the big cities of the country. Over a 100,000 people attend the annual Sunburn festival in Goa every December, making it the biggest electronic music festival in Asia. Smaller festivals are held regularly across the country and it is estimated that every weekend over 100 local and international DJs play to packed audiences in dozens of clubs that have sprung up in big cities across the country.