IRS Survey: TOI, Dainik Jagran retain top spot
June 20, 2012
Source: Media Mughals
By: Anthony Mawrie
According to the IRS (Indian Readership Survey) first-quarter report, The Times of India (TOI) retains its position on the top among the English dailies with a jump of 36,000 readers in the quarter. TOI now has an AIR of 76.52 lakh as compared to 76.16 lakh in the previous quarter.
The report which was released by the Media Research Users Council (MRUC) and Hansa Research also saw Dainik Jagran retain the top spot among the Hindi Dailies followed by Dainik Bhaskar, Hindustan and Amar Ujala.
Among the English dailies, Hindustan Times with an AIR of 38.05 lakh is in second place followed by The Hindu with an AIR of 22.33 lakh.
The other English dailies among the top 10 in this quarter are The Telegraph, Deccan Chronicle, DNA, The Economic Times, Mumbai Mirror, The New Indian Express and The Tribune.
Rajasthan Patrika currently holds the fifth position among the Hindi Dailies. It is followed by Punjab Kesari, Navbharat Times, Prabhat Khabar, Patrika and Nai Dunia.