Sony Music bags top two spots for the most played songs of 2011
January 02, 2012
Source: M M Network
By: Media Mughals
For Sony Music, the year 2011 has, in many ways, been rather tremendous. From love melodies to party anthems, from item numbers to viral hits, Sony Music has truly had a phenomenal journey. According to AirCheck, world leaders in radio spot and music monitoring, Sony Music has bagged the top two spots for the most played songs of the year 2011, namely Char Baj gaye (F.A.L.T.U) and Saibo (Shor in the City) leading to making these songs the most popular! Composed by new age composers Sachin-Jigar, the songs were an instant hit and soon became an anthem across age groups.
The year began on a high note as Sony Music acquired the music rights for movies like 7 Khoon Maaf, FALTU and Shor in the City. The music company also inked a worldwide digital audio and video distribution deal with of Yash Raj Films' 3 upcoming blockbusters- Mere Brother Ki Dulhan, Ladies Vs Ricky Bahl and Mujhse Fraandship Karoge. With this alliance Sony Music leveraged its entire digital delivery bandwidth for offering audio and audio visual music content of these films on mobile devices and other mobile platforms.
Adding on Sanujeet Bhujabal, Marketing Director Sony Music India says, "It has been a golden year for us here at Sony Music. We are also ending the year on a high note with our global viral rage song Why This Kolaveri Di, that has crossed 30MN views and has become a never seen before concept in the music industry. Our latest addition Chikni Chameli that also taken the nation by storm and also already become a party anthem."
As per AirCheck, Sony Music clearly tops the list of most popular songs played on radio in India. AirCheckTM India, the radio monitoring service provided by RCS, has analyzed airplay of popular songs for the year 2011 and has condensed the results into a chart of the Twenty Most Popular Songs in India. AirCheck India has compiled the Top Twenty high rotation songs in this year on 92 radio stations across 18 cities.
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