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Cracking its whip on Media Companies, which hold private stakes and treaties in enlisted companies in lieu of which publish their advertisements and promotional news items, SEBI (Stock Exchange Board of India) has made it mandatory for them to public all the exchange of shares among them.

SEBI has said that the companies enlisted with it will have to disclose their all the personal agreements with media entities on their official websites. The regulator has made this directive mandatory for media companies as well.

In a statement that SEBI flaunted on Friday, The interests of investors and financial markets can get affect if media companies do not disclose information about their sharing in corporate houses.

The statement adds, Journalism has some declared rules and ethics, under which journalists are expected to disclose their commercial relations with those companies about whom they are publishing news.

SEBI had also put forward the issue of publicity of brands in lieu of the shares of the corporate entities by media houses in front of Press Council of India. According to SEBI, PCI in the meeting of 22 Feb had accepted this suggestion of SEBI that media houses must reveal their status in the representation in Directorial board of Corporate.

SEBI has said that these kind of agreements are specially done with those companies who are about to launch their IPO. Thus, usually shares are awarded to have media coverage. This type of coverage can be in form of advertisements, news or advertorials. These types of practices lead to affect freedom of press.