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FUJIFILM India Pvt. Ltd. has announced receiving two awards for its compact cameras from one of the leading magazines on the photography, Better Photography.

The FUJIFILM’s FinePix F70EXR, the world’s smallest 10x zoom digital camera has bagged the BP Excellence Award for Basic Compact Camera of the Year 2009 while FUJIFILM FinePix S200EXR was declared the Advanced Camera of the Year 2009. This recognition for its advance technology in compact cameras has elated FUJIFILM.

Remarking over this achievement, Mr. Kenichi Tanaka, Managing Director, FUJIFILM India, said, “Integration of the revolutionary EXR technology into compact cameras is yet another example of our incessant innovation and technological superiority. We invented the digital cameras and ever since have led the evolution. These awards are a testament of our commitment towards creating unique and exciting products that meet the imaging requirements of today’s customers.”

Mr. A. Rajkumar, Country General Manager (DSC), FUJIFILM India commented, “Using the human eye as the basis for the perfect camera sensor, FUJIFILM has yet again extended technological boundaries. Be it the basic compact camera or the advanced compact camera, we are the leaders in all respects. We are confident that with these awards, our customers shall feel more assured about our world-class quality.” 

Smart Photography, another leading magazine on the photography domain, has conferred EXR with the Most Innovative Technology of the year title. This path breaking approach to sensor technology models the EXR sensor on the human eye. For the first time the user can ‘flex’ the behaviour of the sensor according to the scene to the photographed.

Another exciting feature of the FUJIFILM compact cameras is EXR Auto which takes the guesswork out of setting the camera by doing everything for you. EXR Auto is essentially a very sophisticated set of program modes. The camera can automatically detect six different types of scenes - Portrait, Landscape, Macro, Backlit Portrait, Night, and Night Portrait. The camera will recognize the scene and not only will optimize focus, color balance, exposure, flash and sensitivity, but will also automatically switch the sensor to HR, SN or DR mode depending on the lighting conditions of the scene. 

Other advanced features that make the FUJIFILM FinePix F70EXR and FUJIFILM FinePix S200EXR an excellent buy are the intelligent flash, high contrast LCD that’s viewable even in bright light and at 160 degree angle, dual image stabilization and face detection with automatic red-eye removal.

FUJIFILM India is the wholly owned subsidiary of FUJIFILM Corporation, Japan, one of the world’s largest photographic solutions company.