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AOL Inc. has made acquisition of StudioNow Inc., the premier online platform for quality video creation and distribution. AOL looks to integrate this online platform to its recently launched content management system, Seed.com.

Post this acquisition StudioNow will also continue to develop its existing business as a provider of online video creation, management, storage and syndication services to commercial companies.

The acquisition of StudioNow closed on January 22 and was valued at $36.5 million in cash and stock with a portion of the cash paid out over multiple years, says AOL in a press statement.

StudioNow is being considered to bring in significant strategic benefits to AOL with its successful combination of a talented team, innovative technology, seasoned/professional video creators and strong client service.

Tim Armstrong, AOL CEO and Chairman, remarked in a prepared statement, “Premium original video creation is a fundamental part of AOL's strategy to offer consumers world-class, stimulating content at scale and the integration of StudioNow into Seed.com will enable us to increase our video content/offerings significantly.”

Founded in January 2007 with headquarters in Nashville, TN, StudioNow partners with blue chip, mid-sized and local companies to create, store, and manage content and syndicate it to online video channels and portals. AOL's newly launched content management system, Seed.com, assigns, buys and distributes work for all of AOL’s properties in order to meet consumer demand for relevant content in areas including entertainment, news and sports, lifestyle, technology, money and finance, among others.

AOL Inc. was recently spun off from Time Warner Inc and revamped its branding in the market with a change in corporate logo. AOL's business spans online content, products and services that the company offers to consumers, publishers and advertisers.