ACK joins hands with Cartoon Network for 'Sons of Ram - Heroes will Rise'
July 23, 2012
Source: MM Network
45 years after launching India's path breaking comic book, Amar Chitra Katha (ACK), in association with Cartoon Network, will release its first feature film on 2 November 2012 titled 'Sons of Ram - Heroes will Rise'. A special 3D teaser will hit theatres this month with the release of 'Ice Age: Continental Drift.'
'Sons of Ram', written and directed by Kushal Ruia, comes from the award winning team at ACK Animation Studios. The film’s voice cast boasts of top talent from the world of theatre and film including Sunidhi Chauhan as the voice of Sita. The much anticipated film promises to delight the entire family with international quality animation and a soundtrack that contains four original songs. It will release in Hindi and English in over 400 screens pan-India on the first day of the Diwali holidays. Select theatres will screen the film in breath-taking stereoscopic 3D. It will also be released in Tamil and Telegu.
Based on ACK's bestselling comic book, Sons of Ram tells, Luv and Kush's journey through enchanted forests into the revered land of Ayodhya, the home of their fabled heroes. Complete with a new gang of loveable characters, this feature is an epic coming-of-age adventure as never seen before.
The film's world-class animation was completed in partnership with Malaysia-based Inspidea Studios. Maya Digital Studios is converting the film into stereoscopic 3D and will distribute it, in theatres both in India and abroad.
'Sons of Ram' is co-produced by Cartoon Network, the pioneers in kids' entertainment. Monica Tata, General Manager, Entertainment Networks, South Asia, Turner International India, said, "The Desi Toons' strategy is an integral part of Cartoon Network's goal to boost the Indian animation industry. We have had a very successful relationship with ACK to date and are thrilled to expand our strategy and association with them into theatres. This Diwali, kids are in for a visual treat with this new movie."
Commenting on the film, Vijay Sampath, CEO, ACK Media, says, "Sons of Ram carries forward the great storytelling tradition of Amar Chitra Katha and promises to grip its audiences in a tale of brotherhood, adventure and fun. With a November release, we look forward to entertaining millions of children and their families during the Diwali school holidays."
Backed by the legendary Amar Chitra Katha name, the film will make history as one of the widest marketing efforts in Indian animation across television, outdoor, print, and school contact programs. ACK Media has teamed up with its parent company Future Group to release a full assortment of merchandise from toys, stationary, apparel, and home products for the film to be sold in the Group's flagship chain Big Bazaar. The deal includes prime promotional support during the busy festive shopping season and special offers for consumers to receive discounted tickets on the film.